Future of media companies, week 48

During this week we have focused to get the writing process going for real. We met up Tuesday and discussed not only the layout of the text but also yet again how we shall dispose the time during the final presentation. As we wrote in the previous blog post our goal now is to present a service platform, a kind of Spotify within the television industry. Since our original theme was wide, and we didn’t have a clear goal in the beginning of what our final conclusion would be, it feels great now to have a definite goal and something the group all agree on to continue working on.
Regarding our final report that has been our focus this week, we decided to start it by presenting our future vision of the media industry with a vivid description of the service. Hopefully this will appeal more to the reader than to start with our conclusion we have made.
Earlier we have received feedback telling us that we are not connecting our idea with this years theme – the sharing economy and the digital commons. Therefore, we are now making sure that the theme is well connected in the text to the conclusions we have made and the picture we are putting up as the possible future for the media industry. To us the theme has been a part of ever meeting and discussion we have had in the group, but we have realised that it hasn’t been portrayed well in the texts we have written so far. It is a challenge for us to explain how we are connecting the big and complex media industry to the theme in the text, but putting extra time on the writing process and help each other with conclusions will probably result in a better description of our project and the theme in the final version of the text.
The coming week we will finalize the complete text and make sure we have enough time in the end to proofread it well before sending it in. It feels great to be one week closer to the date of the final presentation when we get to present what we been working on in such a long time!